Posts Tagged ‘SEO’

The Proper Approach to SEO

Monday, July 13th, 2009

So much is written on SEO that it can get confusing, here is our guide to the proper approach for SEO - Search Engine Optimization.

Introduction
There are 2 types of search engines: Search Engine Spiders and Search Engine Directories. Each search engine uses unique criteria for “ranking” sites - this “ranking” determines their placement in the search engine results page (SERP). Spider-driven engines use robots to spider sites on the Internet. Robots “crawl” each site and “score” pages based on relevancy. Directories have humans that check the sites - rather than robots. Some engines score the index page while others score individual web pages.

The goal of search engine optimization (SEO) is to get higher rankings. This is done using a two-step process. The first is to use industry information that allows professional optimizers to understand what these robots are looking for. This is a complex process because a Web site’s placement within a spider driven search engine is derived from hundreds of variables such as link popularity, click popularity, keyword density, Web site themes and more. The second way SEO professionals optimize sites is to eliminate/reduce on-site techniques that can impede the search engine spidering process.
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Internet Marketing The Big Three

Friday, July 3rd, 2009

This article will focus on the impact of SEO on your website and  the three basics of Internet Marketing.

Ok so you don’t need an SEO expert to put you on the first page of the most popular search engines because let us face it there is so much written on the subject that any webmaster can read three four articles and voila they are suddenly experts on the subject.

And I am not kidding you it can be that simple, but the real reality is that it isn’t. Although you can gain substantial knowledge on how to rank your site a little better than most, ranking is not the cure all. In fact it can cause you some problems.

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Twelve Definitions SEO Beginners Need To Know

Wednesday, July 1st, 2009

SEO is a trade that exists solely on the internet, and even then it is comprised almost entirely of the hot air of so-called “expert opinion.” Plenty of it blowing around these days as search maintains position as one of the most important marketplaces in the modern business world. Many DIY webmasters will end up searching for blog entries, articles, informational web sites, etc to help get them up to speed. The problem is that in most cases certain key terms are flung around like household names while the people doing the flinging are way out of touch with the average web browser. What some of us don’t realize is that not everyone knows even the basics of SEO.

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The Lucky Thirteen

Tuesday, June 30th, 2009

When it comes to SEO not all of us have the time to be experts. At some point the real “gurus” of SEO and other topics are the people with a whole lot of time on their hands. This líst, put together with the everyday webmaster in mind, drives home some absolutely crucial points that you should keep in mind when optimizing your pages for valuable search rankings.

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