Conversions 101
Sunday, July 5th, 2009Today we will introduce you to the topic of conversions. Conversions are the standard on how a website’s success is measured. SEO and internet marketing firms use this result to determine how well an internet marketing campaign is working. A conversion occurs when your website gets a visitor to take an action that you want them to take. A conversion can be a sale, a download or a lead. A conversion can also be as simple as getting a visitor to visit a specific page.
Conversions are measured in percentage points. Simply divide the number of conversions by your total visitor count and presto conversion ratio. A more advanced conversion ratio is measured by dividing the number of conversions by the number of unique visitors.