SEO Friendly vs User Friendly
As a SEO services company you cannot possibly image what kind of questions we have to answer. Every client wants the same thing, “to be on the first page of Google”. Simple enough right. So they go out in search to either learn how to do it or to hire someone to do it for them.
Most SEO services companies or one man shows really only know the basics. Their tactics are standard and they usually can get the job done. But do they really know what they are doing. In my opinon not really.
SEO just prepares the site for indexing. It does nothing for indexing the site PROPERLY. And there is a huge difference between the two. I will not get into the scope of that because its complexity is enormus and there are some secrets I wish to keep to myself. But I will tell you this. It is the difference between a 3000 Baht per month fee and 10,000+ Baht per month fee.
SEO Friendly vs User Friendly
This is similar to comparing “apples and oranges”, they are both fruit but different. SEO Friendly means that the website in question has been indexed PROPERLY and Search Engines find it for the client’s required keywords.
While User Friendly is defined as a website that both appeals to the user and satisfies the user’s requirements. Most websites can be very user friendly but poorly optimized. These are presentation websites, great to look at but do not have the traffic numbers required to make an imact on the client’s bottom line.
Other websites are optimized and Search Engines send visitors to the website in large numbers but also do nothing for the client’s bottom line because when a user gets there the website does not satisfy the user’s requirements and the user leaves or bounces (which is the indusrty word for leaves without seeing another page).
So a balance is needed right? Not really, instead what the website needs is to be PROPERLY optimized. Now to properly optimize a website that is the big secret.
How To
The how to properly optimize a website, that will satisfy both the Search Engines and the visitors is beyond the scope of this article, but I can tell you that it is the difference between paying 3000 Baht a month and paying 10,000+ Baht a month, but involves Properly Optimizing a website. Remember earlier when we compared fruit. Proper SEO is the fruit part.
The equation is simple SEO Friendly (apples) User Friendly (oranges) both are SEO (fruit). To summerize this equation you need to understand that there is no verus. Proper SEO will take both factors into consideration and conclude with driving good quality visitors to a website that is going to satisfy the visitor’s requirements which will lead to satisfing the owner’s bottom line.
Web 2.0
The internet is no longer a presentation of your company. Its a business, a Multi Billion dollar a month business. Your website can certainly profit from that pie as soon as you realize that there is no SEO Friendly vs User Friendly. There is only Proper SEO!
Tags: Proper SEO, Search Engine Optimization, SEO, SEO friendly websites, user friendly websites