Internet Marketing The Big Three
This article will focus on the impact of SEO on your website and the three basics of Internet Marketing.
Ok so you don’t need an SEO expert to put you on the first page of the most popular search engines because let us face it there is so much written on the subject that any webmaster can read three four articles and voila they are suddenly experts on the subject.
And I am not kidding you it can be that simple, but the real reality is that it isn’t. Although you can gain substantial knowledge on how to rank your site a little better than most, ranking is not the cure all. In fact it can cause you some problems.
Search Engine Optimization is defined as the process to better design, write, and prepare your web pages so that leading search engines can index them. Once they are indexed SEO focuses on building their popularity and importance thus enabling them to be found easily when users search for products, services or information using their preferred Search Engine.
This then sends an enormous amout of traffic to your website. And everyone wants that, huge traffic numbers, high visitor and unique visitor counts.
Now the problems begin
So you have all this traffic and if you do as everyone out there suggests and get analytics software you will soon find out that over 70% of your visitors leave your website without seeing another page. Then you sit there an scratch your head and wonder why.
The balance of the traffic may look at a few other pages, but if you examine your analytics carefully you will soon find out that the average visitor spends less than one minute on your website. Now you are screaming why?
The Big Three
The reasons are indeed really simple. You are not a marketing person, you have only learned the fundementals of search engine optimization and now SEO is killing your site.
Users or visitors want three things when they land on your website and you have less than 7 seconds from the second they land on your website to sell them.
First, they really want to know they are at the right website for what they search for. So if you optimize your website for shoes make sure you show shoes.
Second, they really want to know how much it costs. I know everyone is afraid to show their prices and everyone has some really silly reason why, mainly because they are afraid of their competition, but you can say something like “starting from” or “as low as” . These will peak curiosity and may trigger the visitor to search deeper into your website.
Third, they really want to know how to buy it or get it. Here you will need to show what forms of payment you offer, shipping methods, warranties, easy forms, and testimonials.
In Their Face - Internet Marketing
All of this information should in fact slap the user in the face once your web page loads. There is no time on the net for soft selling. Remember you only have a few seconds to sell them so providing the visitor with this information is critical.
Now here is the other problem; How do you do all that and make search engines happy at the same time? I am very glad you asked. See that is exactly why Internet Marketing firms exist. We know how. We are Internet Marketing savy. We spend years learning what works and what doesn’t. We test internet marketing principles and look carefully at results.
We look at numbers and follow trends, analyze stats carefully. We look for problems before they become problems.
We are paid to provide results. For us results are measured only through conversion numbers not through visitors. And that is a whole new topic.
Summary
Search engine optimization is only one wheel of a very big and complex machine that is your website. Things from design, to layout, to functionality need to be addressed. Questions like who, what, where, when and how much, need to be answered. Navigation, call to action, form complexity and visitor trust are major issues. That is why successful websites hire internet marketing firms. For more information on SEO services Thailand or internet marketing Bangkok visit Position Front Page.
Tags: Internet Marketing, page ranking, Search Engine Optimization, Search Engine Results Page, Search Engines, SEM, SEO, SERPs, The Big Three