Archive for the ‘Internet Marketing’ Category

Call To Action

Sunday, July 12th, 2009

A call to action is an internet marketing term used to describe a button or catch phrase that forces a user to perform some sort of action.

An action could be defined as clicking on a button or banner thus moving deeper into the website or navigating to a landing page.

The How’s and Why’s

Any good internet marketing professional will demand that you create calls to action on your principle landing pages, or your email marketing material. These calls can and usually are in the form of a button, banner or headline link. They are your sales pitch.

What you want is to get the user to click on them, so they must be attractive and in the right location. They must be easily available and they must contain the right message.

By using calls to action you can control what your user sees by directing them to the pages you want. These pages are then set up in such a way that the user has all the information they need to take the next step.

(more…)

Conversions 101

Sunday, July 5th, 2009

Today we will introduce you to the topic of conversions. Conversions are the standard on how a website’s success is measured. SEO and internet marketing firms use this result to determine how well an internet marketing campaign is working. A conversion occurs when your website gets a visitor to take an action that you want them to take. A conversion can be a sale, a download or a lead. A conversion can also be as simple as getting a visitor to visit a specific page.

Conversions are measured in percentage points. Simply divide the number of conversions by your total visitor count and presto conversion ratio. A more advanced conversion ratio is measured by dividing the number of conversions by the number of unique visitors.

(more…)

Internet Marketing The Big Three

Friday, July 3rd, 2009

This article will focus on the impact of SEO on your website and  the three basics of Internet Marketing.

Ok so you don’t need an SEO expert to put you on the first page of the most popular search engines because let us face it there is so much written on the subject that any webmaster can read three four articles and voila they are suddenly experts on the subject.

And I am not kidding you it can be that simple, but the real reality is that it isn’t. Although you can gain substantial knowledge on how to rank your site a little better than most, ranking is not the cure all. In fact it can cause you some problems.

(more…)

Supercharge Your Landing Pages

Wednesday, July 1st, 2009

Landing Pages -
Whether you are a new online business or an established online company, you most likely are dependent on your online advertising campaign. Chances are that you are leaving money on the table because you do not have a landing page or if you do it is far from being optimized properly

While Landing Page Optimization is deep topic, we will focus on 6 easy-to-implement tips to help your landing pages perform better right now, and help increase your sales or conversions without spending any more on advertising!

(more…)

Affordable Solutions For Internet Marketing

Tuesday, June 30th, 2009

 Do you have a website that is getting very little or no traffic at all? Well, there are ways that you can change that even on a small marketing budget. We will review each of the strategies you can use to promote your website, and then we will try to assimilate them into a single, uniform strategy that is both highly effective and affordable.

(more…)