Archive for September, 2010

5 Tips to Effective SEO Keyword Research Analysis

Tuesday, September 14th, 2010

Keyword research and analysis can be a daunting task, when done correctly, and expert keyword research is the foundation to a successful SEO campaign. Many new website owners think the keyword research analysis process is easy. They think free tools, such as the Overture Search Term Suggestion Tool is the profit pill that will bring them instant results.

Unfortunately, the free tools will only give you a rough guide and a quick indication whether a hunch is worth further research. These free keyword research tools are limited to basic information. When performed correctly, expert keyword research exposes so much more - all the gems that are tucked away deep.

Real keyword research requires research AND analysis. There are so many aspects to the process that cannot be left to chance. Attempting to do the keyword research on your own is like going to a veterinarian to fix your car. My advise to all clients I do SEO consulting services for is to simply leave this task to the experts who have the correct keyword research tools and expertise.
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Internet Marketing Strategy

Wednesday, September 1st, 2010

Internet marketing experts from all over the world gather together every year to discuss a variety of subjects and issues. During one such conference the topic was Internet Marketing Strategy. I was amazed to see how little is actually know about the subject. Each expert presented 5 random websites and then everyone tore them apart. The end result was that out of 200 random websites we only found 6 that had a clear internet marketing strategy in place. Surprisingly all 200 had been SEO’d. All were on on either page 1 or page 2 in the search results page of the major search engines for roughly 80% of their keywords.

Not surprising was of the 200 websites analyzed, only the 6 with a clear internet marketing strategy were hugely successfull. The others reported sluggish sales if any. It became very clear to us that we needed to educate people on what an internet marketing strategy is.

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