When it comes to SEO not all of us have the time to be experts. At some point the real “gurus” of SEO and other topics are the people with a whole lot of time on their hands. This líst, put together with the everyday webmaster in mind, drives home some absolutely crucial points that you should keep in mind when optimizing your pages for valuable search rankings.
Do you have a website that is getting very little or no traffic at all? Well, there are ways that you can change that even on a small marketing budget. We will review each of the strategies you can use to promote your website, and then we will try to assimilate them into a single, uniform strategy that is both highly effective and affordable.
”Chinese Wall - The ethical (not physical) barrier between different divisions of a financial (or other) institution to avoid conflict of interest…”
Investopedia.com
“While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results.”
Google’s Webmaster Help Center FAQ
“NO pay for inclusion, and a complete separation of the search index part from the money part.”
Google Chief Engineer Craig Neville-Manning, Search Engine Strategies 2004
The good people at Google have long maintained that there is a Chinese Wall between paid search results and organic results - that is, the department responsible for advertising is completely separate from the department responsible for organic search engine placement. The company insists that Google Adwords is a completely separate entity than the Google search engine, and never the twain shall meet. This all sounds very good, in theory. But do they live up to this ideal in practice?
If you bring up the subject of web design with small business people, it wouldn’t take long to find someone who has been burned by a web designer. Perhaps they have even come to the conclusion that a web site is not worth the expense. Let’s look at how and why that happens, and outline some success principles that will help you when you need web design services. Since so many web designers get it wrong, the web design principles that actually work may surprise you.